Struggling newspaper budgets continue to reach for as many new ideas as possible. Today an old idea was echoed, once again, by NewsCorp’s Rupert Murdoch…
This got me thinking and I posed this question on Twitter: “If all the newspapers in the country got together and made a pact to start charging for online content, what would happen?”
Newspapers should explore this question carefully. The closer they consider who would thrive in the absence of all their free online content, the clearer picture they will have of their future.
What Would They See in This Future?
- Much more outside media being embedded on their websites (shocking I know)
- Brand Mascots thriving (see Colonel Tribune)
- The growing importance of a reporter’s personal brand (see Rick Sanchez at CNN)
- Content aggregation from the community (see Visit My Baltimore)
- Greater investment in hardware and software
What Say Twitter?