What do social media consultants do?

Out of all the social media consultants listed on InvestInSocial.com, we took a closer look to see what these individuals define as their strengths. What type of consulting are they actually providing clients?

Strengths on the social media company directory site, InvestInSocial.com, are consulting specialties in this case, client type, strategies, tactics, and platforms.

The 3 most mentioned words on their profiles were:

  1. Facebook
  2. Community
  3. Twitter

Facebook and Twitter make a lot of sense as the largest and most talked about social networks. The word community was mentioned as part of “community management” mostly as well as community development.Training, content, and monitoring also had good showings.

To give you the full picture we took all the strengths and specialties mentioned for these listings and created this word cloud.

social media consultants specialties

It is worth noting that this list of consultants is by no means a comprehensive list. But it is a broad representation. Many of the consultants on this list are industry leaders working with Fortune 100 companies. And just as many are beginners looking to provide community management skills for a business.

It has been said before that the term “social media consultant” has become almost useless because of it’s varied use by so many levels of experience. One of the ways we hope to change that is through this directory. By including strengths, work examples, and soon, confirmed recommendations from actual clients.

If you have not already, check out Investinsocial.com, the new social media company directory by Social Fresh, and let us know how we can continue to grow it into a better resource.

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