Your Blog As A Beer Tasting
I’m thrilled to see North Carolina is on the verge of approving a bill that will “permit beer companies to hold tasting sessions in food stores.”
I hope it raises the level of the beer culture in this blue law heavy state. And who doesn’t want to taste a good beer in the grocery store?
The product sample is an old marketing method and is about the lowest barrier to entry you can give the customer. Take the concept online, and the economy of free really negates the free sample, or more correctly, is an extreme extension of the free sample.
Consider all the free content you produce online as a taste of your full personality or company culture, a sample of what you have to offer as a person or business.
What Does Your Culture Taste Like?
The entire art of writing a blog is a free sample of your business or personality, a taste. You are sharing insights and stories for free, as an investment in your audience. So what does this sample taste like?
How are your readers remembering you? Does your content taste like everything else that is out there? Is it refreshing? Is it a deep, strong flavor?
One thing I have had to get better and better at as a blogger is writing as a person and not as a journalist. I think the best blogs share a lot of personality and culture of the writer or company. A personal touch builds more of a relationship, more of an investment.
photo credit: dave apple
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Samantha J.
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Jeremy
