We all know real world relationships are the goal of our networking. We talk to people a world away online. We form relationships with people all over the country on Twitter. But the real tangible benefit of these relationships, personal and business, happens offline.

It is important to not get stuck inside of social networks and the virtual interactions they make so easy. Take the conversation to email, call someone, meet them for coffee. When you go to conferences or visit other cities, look for people from your online networks there.

Experiences within social media are most engaging when they echo the real world. Audio, photos, video, etc. The ability to use Twitter and other social media to make easy introductions with all kinds of great people is truly valuable. But if it stops with an online introduction, you are missing out on the most rewarding parts of these relationships.

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  • http://www.ribeezie.com Ricardo Bueno

    At Blogworld, Problogger tweeted: “Face to face counts for a lot!”

    I agree with that statement 100%. I often tell folks that if you're not working to take your online relationships offline, you're missing something big!

  • http://jasonkeath.com jakrose

    You got it Ricardo. It is a lot more than tweets and facebook. It is real
    physical relationships. It is helping people.

  • http://twitter.com/jillhanner Jill Hanner

    you are so right!! real life real time is great :)

  • http://twitter.com/DeskAway DeskAway

    Thats right. Infact I started really enjoying twitter only after I met a lot of twitterers at a blog camp…. so cheers to tweetups, blog camps, bar camps!

  • chaulaajmera

    Excellent article, makes so much sense :)