Simply Remember to Take It Offline
We all know real world relationships are the goal of our networking. We talk to people a world away online. We form relationships with people all over the country on Twitter. But the real tangible benefit of these relationships, personal and business, happens offline.
It is important to not get stuck inside of social networks and the virtual interactions they make so easy. Take the conversation to email, call someone, meet them for coffee. When you go to conferences or visit other cities, look for people from your online networks there.
Experiences within social media are most engaging when they echo the real world. Audio, photos, video, etc. The ability to use Twitter and other social media to make easy introductions with all kinds of great people is truly valuable. But if it stops with an online introduction, you are missing out on the most rewarding parts of these relationships.
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