Comments on: Speaking with Bank of America and LendingTree http://jasonkeath.com/speaking-bank-of-america-lendingtree/ The Evolution of Media Thu, 11 Mar 2010 18:22:16 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Alex http://jasonkeath.com/speaking-bank-of-america-lendingtree/comment-page-1/#comment-694 Alex Tue, 17 Nov 2009 04:18:06 +0000 http://jasonkeath.com/?p=955#comment-694 Thanks for sharing. This information is useful for me. Thanks for sharing. This information is useful for me.

]]> By: Jesse Torres http://jasonkeath.com/speaking-bank-of-america-lendingtree/comment-page-1/#comment-637 Jesse Torres Sat, 03 Oct 2009 04:01:26 +0000 http://jasonkeath.com/?p=955#comment-637 Jason,<br>I think the big takeaway here is leveraging employees...but not before giving them the rules and some training.<br><br>Back in 2008 I was asked to put together some social media training that addressed the nuances of social media. The result was the Community Banker's Guide to Social Network Marketing. This ebook, which I eventually released freely, addresses some of the more important issues cited in the presentation - the need to engage, be transparent and authentic and do it in a manner that is consistent with user expectations in order to enhance (and not damage) the brand.<br><br>While I targeted bankers (I'm a banker), the Guide is really applicable to any industry. It is an excellent primer. It can be downloaded at <a href="http://www.tinyurl.com/cbgsnm" rel="nofollow">http://www.tinyurl.com/cbgsnm</a>.<br><br>Jesse Torres<br>Social Media and Banking Blog - <a href="http://socialmediabanking.blogspot.com" rel="nofollow">socialmediabanking.blogspot.com</a><br>Community Banker's Guide to Social Network Marketing - <a href="http://www.tinyurl.com/cbgsnm" rel="nofollow">www.tinyurl.com/cbgsnm</a> Jason,
I think the big takeaway here is leveraging employees…but not before giving them the rules and some training.

Back in 2008 I was asked to put together some social media training that addressed the nuances of social media. The result was the Community Banker's Guide to Social Network Marketing. This ebook, which I eventually released freely, addresses some of the more important issues cited in the presentation – the need to engage, be transparent and authentic and do it in a manner that is consistent with user expectations in order to enhance (and not damage) the brand.

While I targeted bankers (I'm a banker), the Guide is really applicable to any industry. It is an excellent primer. It can be downloaded at http://www.tinyurl.com/cbgsnm.

Jesse Torres
Social Media and Banking Blog – socialmediabanking.blogspot.com
Community Banker's Guide to Social Network Marketing – http://www.tinyurl.com/cbgsnm

]]> By: budesigns http://jasonkeath.com/speaking-bank-of-america-lendingtree/comment-page-1/#comment-635 budesigns Fri, 02 Oct 2009 17:36:29 +0000 http://jasonkeath.com/?p=955#comment-635 awesome, thanks for posting this, and thanks to @DavidWells for the video! awesome, thanks for posting this, and thanks to @DavidWells for the video!

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