Speaking with Bank of America and LendingTree

by Jason

October 2, 2009

I was lucky to join local Social Media professionals from Bank of America (Brian A. Wright) and LendingTree.com (Nicole Hall) last week for the local Interactive Marketing Association. It was great to hear the unique perspectives from these two financial players and the challenges they face.

Overall, I was impressed by how savvy many of the attendees were. It was a great mix of interactive pros from E-retail to NASCAR to Fortune 500.

David Wells not only caught the whole thing on video, but took out some of our key points (with Timestamps, wow). Oh, and he has an audio download. Check out the video below and go read David’s blog post for the extended content. The lighting was pretty poor, so excuse the shadowy table from which we speak.

“The panel explores how to determine if social networking is right for your business, which social media is right for your business, what to outsource and what to keep in-house, and how to know when your social media strategy is working.

Put on by the Charlotte Interactive Marketing Association“

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Jesse Torres

Jason,
I think the big takeaway here is leveraging employees...but not before giving them the rules and some training.

Back in 2008 I was asked to put together some social media training that addressed the nuances of social media. The result was the Community Banker's Guide to Social Network Marketing. This ebook, which I eventually released freely, addresses some of the more important issues cited in the presentation - the need to engage, be transparent and authentic and do it in a manner that is consistent with user expectations in order to enhance (and not damage) the brand.

While I targeted bankers (I'm a banker), the Guide is really applicable to any industry. It is an excellent primer. It can be downloaded at http://www.tinyurl.com/cbgsnm.

Jesse Torres
Social Media and Banking Blog - socialmediabanking.blogspot.com
Community Banker's Guide to Social Network Marketing - www.tinyurl.com/cbgsnm