Speaking
“Jason Keath delivered an excellent, impactful presentation at LikeableU.
He was 1 of the highest rated speakers of 40+ total!”
- Dave Kerpen, Likeable Media
“I couldn’t take notes fast enough.”
- Peggy Fitzpatrick, Kreussler Inc
“He packed the house and delivered an insightful presentation which was the most quoted of the day. Jason has the unique talent of taking very complex topics and making them real to an audience.”
- Stephanie Bridges, Webtrends
Jason taps into the pulse of the rapidly expanding social media ecosystem – for the business perspective. He does not just speak about social media, he speaks to why this new re-imagining of the internet is changing every industry and how businesses can be empowered by it. Ultimately, how social media equals better business and Jason shows business owners and marketers how.
Jason is the founder and President for Social Fresh, the social media training company. At Social Fresh, Jason is afforded an insight into the industry of social media that most never see. On a daily basis he interacts with large brands, small businesses, leading industry vendors, and the agencies big and small that are shaping the space.
Jason is a thought leader in the industry. He has hosted and spoken at the industry’s top events. He is quoted on the topic of social media by top publications like the NY Times, USA Today, ABC, NPR, the Washington Post, and Yahoo News on a regular basis. His goal is to empower marketers and business owners everywhere to do more with social media for their business. To inspire the confidence and understanding necessary to do new things in the space.
When Jason speaks to a group of business owners or marketers, they will not only learn something new and be inspired to experiment in the social media space, they will have actionable steps to be able to go and do it that day.
Request Jason as a speaker now by emailing speaking@socialfresh.com.
A Few Of Jason’s Past Speaking Engagements
- Internet Hungary Keynote – The Future of Location Based Marketing
- Southwest Airlines – How To Make Your Customers Love You
- BlogWorld 2010 How to Hire a Social Media Agency AND Social Media and the C-Suite
- BlogWorld 2011 How To Leverage Influence and Game Mechanics for Loyalty
- Exploring Social Media Boston Yes, Your Corporate Blog Can Drive Business
- Podcamp Boston 2011 Blogging For Action
- Likeable U Better Corporate Blogging
- Facebook Sessions by Webtrends – The State of Social Media
- PRSA Charlotte How To Leverage Influence
- GeoM 2011 Location Based Services, Where is the Money?
- Search Exchange Social Media ROI, Getting It Right
- Social Media Business Forum Outsourcing Everything
- Charleston Advertising Federation The Future Of Advertising With Social
- National Association of Women Business Owners Social Media As A Business Driver
- Charlotte Interactive Marketing Association Social for Small Business
- Search Engine Marketing Association of Charlotte Social and Search, Q&A
Speaking Topics
Below are three of Jason’s most requested speaking topics. Jason is available to adjust to any audience and content you could imagine that relates to social media. So if these topics are not exactly what you are looking for, please email speaking@socialfresh.com and let us know more.
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1. Influencer Outreach: Building A Word of Mouth Army
Word of mouth is marketing gold. When customers are passionate about sharing your product or service with others, it speaks volumes. On the internet today, social media magnifies the potential of word of mouth. Instead of telling 10 or 20 people about a positive (or negative) experience, today consumers can spread their endorsements to thousands, or in some case millions of other people, in seconds.
Online influence is now measured, tracked, and leveraged as an important part of marketing. Online PR, blogger outreach, and incorporating brand champions are becoming new areas of marketing that must be mastered.
This presentation is built for an audience or agency and brand marketers and will cover these questions and others:
- What can online influence really do?
- How should agencies, brands and small businesses think about this new angle of online marketing?
- What are common mistakes?
- How is influence different online and offline?
- And can we really leverage influence for business results?
2. Location Based Marketing Is The Next Big Thing In Social Media
Cell phones are everywhere. Increasingly smart phones are everywhere. The largest information database in the history of the world, the Internet, tucks neatly in our pockets. And with the recent surge in location based services, these phones now know where we are and what we are doing.
This is a massive shift in consumer behavior. Consumers are already changing the way they make decisions based on online influence, recommendations, and ratings. This research and decisions now happen in the store, on the fly, in seconds.
Location is changing the way we communicate. Location is changing the way we make decisions. The way we spend money. Location is adding context to everything.
This presentation is relevant for all marketers and business owners and will cover these questions and others:
- Why are consumers choosing to share their location?
- What impact do location based services have on businesses?
- How do location based services affect consumer buying decisions?
- How are marketers using location for real business results?
3. The Future of Agencies in a Social Media World
Agencies, from PR to Advertising to Web shops, have built comfortable ecosystems in which to live over the last 20 years. The dawn of social media has changed that landscape dramatically. Agencies must do more than just bring on a couple social media specialists. Social media is much more than a new capability to tack onto the ever evolving agency skill set. It is changing publishing, communication, marketing, and more.
These changes should make all agencies consider where they fit in helping businesses succeed. Internal marketing departments now have more access to the consumer voice through community managers than any agency could ever do with a focus group. Yes, agencies must master social media, if only to keep up with the pack. But they must also adjust the way they do business to a business world that lives and breathes social media.
This presentation is best for advertising, PR, and web development professionals working for agencies and internal marketing departments and will cover these topics and more:
- How does marketing stand a chance when individual consumers have as much power as brands?
- How does the change of audiences to communities impact the way businesses must engage with consumers in the future?
- Is advertising becoming less important with the advancing dominance of social media?
- How can agencies empower consumers in innovative ways?
- Why is innovation the key to the agency of tomorrow?
Email speaking@socialfresh.com to get in touch about a speaking opportunity.
