Comments on: Social Media for PR http://jasonkeath.com/social-media-for-pr/ The Evolution of Media Thu, 09 Sep 2010 09:03:22 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Fayza http://jasonkeath.com/social-media-for-pr/comment-page-1/#comment-312 Fayza Tue, 12 May 2009 00:49:43 +0000 http://jasonkeath.com/?p=266#comment-312 That's my boss, and I'm in that slideshow! That's my boss, and I'm in that slideshow!

]]> By: eschipul http://jasonkeath.com/social-media-for-pr/comment-page-1/#comment-84 eschipul Fri, 30 Jan 2009 00:18:39 +0000 http://jasonkeath.com/?p=266#comment-84 Jason - thanks for the write up! It is always interesting to hear what people take away from a talk. One of my goals is to make sure there are take-aways beyond just entertaining people. And yes "story telling", "recruiting" and "think strategy, go back to history, update to the new!" are definitely messages I hope resonated. Surprisingly I also find that not all PR people focus on the classic steps of PR when it comes to social media or in fact any PR campaign. Going back to the basics of: 1) Research (listening!) 2) Strategic Planning 3) Implementation 4) Evaluation will IMHO radically improve the quality of any PR campaign. And it sets the foundation to intelligently interact with social media. PS - and yes, @skydiver is way out of my league. His energy level is just crazy! And he has no fear when it comes to how potentially disruptive help-a-reporter-out is. Sorry I won't be in NC to see him! Jason – thanks for the write up! It is always interesting to hear what people take away from a talk. One of my goals is to make sure there are take-aways beyond just entertaining people. And yes "story telling", "recruiting" and "think strategy, go back to history, update to the new!" are definitely messages I hope resonated.

Surprisingly I also find that not all PR people focus on the classic steps of PR when it comes to social media or in fact any PR campaign. Going back to the basics of:
1) Research (listening!)
2) Strategic Planning
3) Implementation
4) Evaluation

will IMHO radically improve the quality of any PR campaign. And it sets the foundation to intelligently interact with social media.

PS – and yes, @skydiver is way out of my league. His energy level is just crazy! And he has no fear when it comes to how potentially disruptive help-a-reporter-out is. Sorry I won't be in NC to see him!

]]> By: BrandonUttley http://jasonkeath.com/social-media-for-pr/comment-page-1/#comment-82 BrandonUttley Thu, 29 Jan 2009 23:52:33 +0000 http://jasonkeath.com/?p=266#comment-82 Jason, thanks for your insights on the meeting! It was definitely more of an overview, which I think to people who are into social media can come as a surprise. As in, "You mean you don't know what an RSS feed is? Really?" Unfortunately, if Ed had talked about advanced stuff (like Yahoo Pipes, that he and I discussed before the meeting), most people would have been totally lost. It still shocks me that people in professional communications fields are not taking the time to both learn and (more importantly) apply new technologies. I think some of it is out of ignorance, some is out of fear and some is out of laziness. I suppose it is encouraging that we had a big crowd, and that people admitted they don't know what Twitter or RSS readers are; hopefully, it's a sign that they are ready to dive in and embrace social tools before it's too late. Ed was right--the younger generation that gets it will soon overtake the mid-to-upper management that doesn't. Jason, thanks for your insights on the meeting! It was definitely more of an overview, which I think to people who are into social media can come as a surprise. As in, "You mean you don't know what an RSS feed is? Really?" Unfortunately, if Ed had talked about advanced stuff (like Yahoo Pipes, that he and I discussed before the meeting), most people would have been totally lost.

It still shocks me that people in professional communications fields are not taking the time to both learn and (more importantly) apply new technologies. I think some of it is out of ignorance, some is out of fear and some is out of laziness. I suppose it is encouraging that we had a big crowd, and that people admitted they don't know what Twitter or RSS readers are; hopefully, it's a sign that they are ready to dive in and embrace social tools before it's too late. Ed was right–the younger generation that gets it will soon overtake the mid-to-upper management that doesn't.

]]> By: Fayza http://jasonkeath.com/social-media-for-pr/comment-page-1/#comment-85 Fayza Thu, 29 Jan 2009 19:32:06 +0000 http://jasonkeath.com/?p=266#comment-85 That's my boss, and I'm in that slideshow! That's my boss, and I'm in that slideshow!

]]> By: BrandonUttley http://jasonkeath.com/social-media-for-pr/comment-page-1/#comment-83 BrandonUttley Thu, 29 Jan 2009 16:51:40 +0000 http://jasonkeath.com/?p=266#comment-83 Jason, thanks for your insights on the meeting! It was definitely more of an overview, which I think to people who are into social media can come as a surprise. As is, "You mean you don't know what an RSS feed is? Really?" Unfortunately, if Ed had talked about advanced stuff (like Yahoo Pipes, that he and I discussed before the meeting), most people would have been totally lost. It still shocks me that people in professional communications fields are not taking the time to both learn and (more importantly) apply new technologies. I think some of it is out of ignorance, some is out of fear and some is out of laziness. I suppose it is encouraging that we has a big crowd, and that people admitted they don't know what Twitter or RSS readers are; hopefully, it's a sign that they are ready to dive in and embrace social tools before it's too late. Ed was right--the younger generation that gets it will soon overtake the mid-to-upper management that doesn't. Jason, thanks for your insights on the meeting! It was definitely more of an overview, which I think to people who are into social media can come as a surprise. As is, "You mean you don't know what an RSS feed is? Really?" Unfortunately, if Ed had talked about advanced stuff (like Yahoo Pipes, that he and I discussed before the meeting), most people would have been totally lost.

It still shocks me that people in professional communications fields are not taking the time to both learn and (more importantly) apply new technologies. I think some of it is out of ignorance, some is out of fear and some is out of laziness. I suppose it is encouraging that we has a big crowd, and that people admitted they don't know what Twitter or RSS readers are; hopefully, it's a sign that they are ready to dive in and embrace social tools before it's too late. Ed was right–the younger generation that gets it will soon overtake the mid-to-upper management that doesn't.

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