Comments on: Is Your Coffee Profanely Good? http://jasonkeath.com/profanely-good-coffee/ The Evolution of Media Thu, 29 Jul 2010 02:00:31 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Stuart http://jasonkeath.com/profanely-good-coffee/comment-page-1/#comment-387 Stuart Mon, 06 Jul 2009 13:55:03 +0000 http://jasonkeath.com/?p=587#comment-387 I like it. In turn, I can also understand the reverse point of view in that some families and people will take offense. In today's marketing environment, I think finding a niche is one of the most important aspects in terms of a marketing plan. Once you know the niche, you can execute. They have determined that their niche is the person who does not take offense to an occasional swear word. I applaud this as today's society is becoming more accepting of the swear word (in my opinion). Bold move, but one that could work.<br><br>Great post. I like it. In turn, I can also understand the reverse point of view in that some families and people will take offense. In today's marketing environment, I think finding a niche is one of the most important aspects in terms of a marketing plan. Once you know the niche, you can execute. They have determined that their niche is the person who does not take offense to an occasional swear word. I applaud this as today's society is becoming more accepting of the swear word (in my opinion). Bold move, but one that could work.

Great post.

]]> By: edwardboches http://jasonkeath.com/profanely-good-coffee/comment-page-1/#comment-385 edwardboches Wed, 01 Jul 2009 21:36:35 +0000 http://jasonkeath.com/?p=587#comment-385 Jason,<br>Agree with much of your argument, but this example is as lame as it gets. It's cliche, has been done a million times, and lacks the one fundamental quality that all advertising should have: originality. Yes, take chances, yes, avoid being safe, yes be provocative. But for God sake don't recycle one of the oldest techniques in advertising. Jason,
Agree with much of your argument, but this example is as lame as it gets. It's cliche, has been done a million times, and lacks the one fundamental quality that all advertising should have: originality. Yes, take chances, yes, avoid being safe, yes be provocative. But for God sake don't recycle one of the oldest techniques in advertising.

]]> By: Ricardo Bueno http://jasonkeath.com/profanely-good-coffee/comment-page-1/#comment-384 Ricardo Bueno Tue, 30 Jun 2009 18:27:05 +0000 http://jasonkeath.com/?p=587#comment-384 Well that add might make me grab a cup... Well that add might make me grab a cup…

]]> By: Jeremy http://jasonkeath.com/profanely-good-coffee/comment-page-1/#comment-383 Jeremy Mon, 29 Jun 2009 21:10:41 +0000 http://jasonkeath.com/?p=587#comment-383 Fucking Good Coffee, Ha! Love it!<br><br>Though if it is not that great, the complaints might get out of hand. "This coffee was definitely not fucking good" Fucking Good Coffee, Ha! Love it!

Though if it is not that great, the complaints might get out of hand. “This coffee was definitely not fucking good”

]]> By: Veribatim http://jasonkeath.com/profanely-good-coffee/comment-page-1/#comment-381 Veribatim Mon, 29 Jun 2009 20:11:38 +0000 http://jasonkeath.com/?p=587#comment-381 I especially like the "don't give any away" part! That is a fantastic marketing tactic. Good general branding too. <br><br>Great little story, thanks. I especially like the “don't give any away” part! That is a fantastic marketing tactic. Good general branding too.

Great little story, thanks.

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