Comments on: PR, Social Media Skills http://jasonkeath.com/pr-social-media-skills/ The Evolution of Media Fri, 18 May 2012 05:20:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Digital Media Buzz - PR, Social Media Skills | Digital Media Buzz http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-342 Digital Media Buzz - PR, Social Media Skills | Digital Media Buzz Wed, 20 May 2009 12:53:14 +0000 http://jasonkeath.com/?p=482#comment-342 [...] What Social Media Marketers Need to Know About Public Relations. With the rise of social media and its use for marketing purposes (some of which haven’t gone so well and others which are really fantastic), there has been increasing demand for a class of professionals who dedicate themselves to communicating brand values through these unique new channels. Traditionally, PR professionals have used a variety of communications methods to reach the public, and the good ones see social media as a wonderful new tool in the PR or marketer’s overall arsenal. This overlap of domain expertise can lead to more success if the two functions understand each other and work together, or it can lead to frustration and friction if relations are allowed to become a turf battle over who owns what…..[read entire article] [...] [...] What Social Media Marketers Need to Know About Public Relations. With the rise of social media and its use for marketing purposes (some of which haven’t gone so well and others which are really fantastic), there has been increasing demand for a class of professionals who dedicate themselves to communicating brand values through these unique new channels. Traditionally, PR professionals have used a variety of communications methods to reach the public, and the good ones see social media as a wonderful new tool in the PR or marketer’s overall arsenal. This overlap of domain expertise can lead to more success if the two functions understand each other and work together, or it can lead to frustration and friction if relations are allowed to become a turf battle over who owns what…..[read entire article] [...]

]]> By: Matt Churchill http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-341 Matt Churchill Tue, 19 May 2009 20:41:59 +0000 http://jasonkeath.com/?p=482#comment-341 The key thing here is integration between traditional PR and social media - the two are becoming closer in kind. There are times when a dedicated social media campaign is the only viable option - i think it is a great way for startups or nfp organisations for example - but these are, i believe, rare instances. It's been said PR no longer stands for Public Relations but Personal Relations, and I think this is the link with social media which will, I think, find itself almost in a customer service role as the skillsets of the individuals involved develops. @geetarchurchy The key thing here is integration between traditional PR and social media – the two are becoming closer in kind.

There are times when a dedicated social media campaign is the only viable option – i think it is a great way for startups or nfp organisations for example – but these are, i believe, rare instances.

It’s been said PR no longer stands for Public Relations but Personal Relations, and I think this is the link with social media which will, I think, find itself almost in a customer service role as the skillsets of the individuals involved develops.

@geetarchurchy

]]> By: c_perkett http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-339 c_perkett Mon, 18 May 2009 19:44:04 +0000 http://jasonkeath.com/?p=482#comment-339 Jason - thanks again for inviting me to be a part of your series on social media and other business functions. I am grateful for the insights and the opportunity to share - and hear feedback on - mine as well.<br><br>Sam, you are exactly right - PR professionals *must recognize that PR is far beyond media relations now. We are publishers ourselves and we bring a special expertise to the table for companies and brands embracing social media to communicate directly with constituents (in addition to traditional media relations). As Jeremy said, "the PR professionals that transition best toward using social tools" will definitely be the industry survivors. Will make the others obsolete? That remains to be seen.<br><br>Thanks again!<br>Christine<br>http:www//twitter.com/missusP<br><a href="http://www.twitter.com/PerkettPR" rel="nofollow">http://www.twitter.com/PerkettPR</a> Jason – thanks again for inviting me to be a part of your series on social media and other business functions. I am grateful for the insights and the opportunity to share – and hear feedback on – mine as well.

Sam, you are exactly right – PR professionals *must recognize that PR is far beyond media relations now. We are publishers ourselves and we bring a special expertise to the table for companies and brands embracing social media to communicate directly with constituents (in addition to traditional media relations). As Jeremy said, “the PR professionals that transition best toward using social tools” will definitely be the industry survivors. Will make the others obsolete? That remains to be seen.

Thanks again!
Christine
http:www//twitter.com/missusP
http://www.twitter.com/PerkettPR

]]> By: Katie White http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-338 Katie White Mon, 18 May 2009 19:04:05 +0000 http://jasonkeath.com/?p=482#comment-338 I loved this post! It needed to be said. I loved this post! It needed to be said.

]]> By: Julie Bonn Heath http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-337 Julie Bonn Heath Mon, 18 May 2009 18:41:37 +0000 http://jasonkeath.com/?p=482#comment-337 Thank you for enforcing that social marketing should be a part of an entire PR plan, versus the only plan. It's an important component for most of my clients but it seldom is able to stand alone. Thank you for enforcing that social marketing should be a part of an entire PR plan, versus the only plan. It's an important component for most of my clients but it seldom is able to stand alone.

]]> By: Jeremy http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-335 Jeremy Mon, 18 May 2009 14:12:40 +0000 http://jasonkeath.com/?p=482#comment-335 PR is definitely not my strong suit. I had not thought of it directly as so closely related to social networking and web 2.0, but Christine makes some great points here. I wonder if the PR professionals that transition best toward using social tools will make the others obsolete? PR is definitely not my strong suit. I had not thought of it directly as so closely related to social networking and web 2.0, but Christine makes some great points here. I wonder if the PR professionals that transition best toward using social tools will make the others obsolete?

]]> By: jakrose http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-334 jakrose Mon, 18 May 2009 12:50:09 +0000 http://jasonkeath.com/?p=482#comment-334 So true Sam. The opposite line of thought is worth exploring as well. I think Perkett is a good example of a PR company that has embraced those other opportunities that exist beyond the PR basics. The whole overarching idea of this blog post series is that communications industries are all merging. I think we all need to be looking at other skill sets to improve our results. So true Sam. The opposite line of thought is worth exploring as well. I think Perkett is a good example of a PR company that has embraced those other opportunities that exist beyond the PR basics. The whole overarching idea of this blog post series is that communications industries are all merging. I think we all need to be looking at other skill sets to improve our results.

]]> By: Sam B http://jasonkeath.com/pr-social-media-skills/comment-page-1/#comment-333 Sam B Mon, 18 May 2009 12:47:40 +0000 http://jasonkeath.com/?p=482#comment-333 Coming from the PR world, I think this post is a great idea. I think many "social media" types forget or never knew about some of the basics that come from the PR world. They apply so well to Social Media, hence why so many Pr pros are flooding into the Social Media sandbox to play.<br><br>However the opposite is also true. Many of us PR professionals should recognize that there are many opportunities for our clients beyond the basic PR pitches within Web 2.0. Some firms are doing this well, some are not. <br><br>Thanks for the insights Christine. Coming from the PR world, I think this post is a great idea. I think many “social media” types forget or never knew about some of the basics that come from the PR world. They apply so well to Social Media, hence why so many Pr pros are flooding into the Social Media sandbox to play.

However the opposite is also true. Many of us PR professionals should recognize that there are many opportunities for our clients beyond the basic PR pitches within Web 2.0. Some firms are doing this well, some are not.

Thanks for the insights Christine.

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