Comments on: 4 Reasons Why PR Agencies Are Taking Over Social Media

By: 50 Tips To Create A Killer Brand. « Design « Creative Cartels

50 Tips To Create A Killer Brand. « Design « Creative Cartels — Fri, 04 Nov 2011 06:25:01 +0000

[...] PR is taking over social media–get ready for the big brands. [...]

By: Laura Grant

Laura Grant — Thu, 18 Aug 2011 07:23:00 +0000

Thanks for the awesome article. I really like reading it!Excellent post, thanks a lot for sharing.

By: Taggio

Taggio — Fri, 01 Apr 2011 16:26:00 +0000

I’m not sure I agree with this. My company did the exact opposite by creating new roles within the company and now have social media specialists in each country monitoring and engaging the social networks. It works so much better now in terms of working with marketing, internal staff and external contributors. (Not to mention the networks are being monitored 24-7 with the different time zones) nnAs long as that company is making an effort to ‘get it’ and put themselves out there by meeting their community offline as well, it can be quite successful.nnPR might work for some smaller businesses- but for the larger brands I really feel the opposite is happening going forward. They have the resources internally to build their own Facebook apps etc.

By: jakrose

jakrose — Fri, 21 Jan 2011 23:28:00 +0000

Thanks Laurie. Took me a little while to come to that conclusion but I agree. Thanks for sharing. rnrnrnJason [http://socialfresh.com]

By: Laurie Pehar Borsh

Laurie Pehar Borsh — Fri, 21 Jan 2011 23:11:00 +0000

Jason, I just had to post this back up on Twitter this week (got a good handful of RTs too)… so tired of all the so-called “gurus” trying to take over the role veteran media/pr people play. Social media belongs to and MUST be handled by PR -sorry just does.

By: Managing Social Media: We’ve Been Doing It All Along | http://www.helenesmith.com

Mon, 15 Nov 2010 00:07:02 +0000

[...] Experts say that this should unequivocally be one person and one person only: your public relations professional. For one of the clearest, cut-to-the-chase explanations, read social media expert Jason Keath’s blog post, “4 Reasons Why PR Agencies Are Taking Over Social Media.” [...]

By: Five Friday Links | Devries PR

Five Friday Links | Devries PR — Tue, 14 Sep 2010 21:46:33 +0000

[...] PR is taking over social media A great look at why it is important to have PR in charge of brands social media. The conversation happening in the comments section gives a lot of insight into the role PR agencies are playing in social media. They are discussing the overall strengths and weaknesses Cassie Boorn [...]

By: 50 Tips to Create a Killer Brand – Just another redarchive.net weblog

50 Tips to Create a Killer Brand – Just another redarchive.net weblog — Tue, 20 Jul 2010 20:07:56 +0000

[...] PR is taking over social media–get ready for the big brands. [...]

By: Ryan @ SmartBug Media

Ryan @ SmartBug Media — Fri, 04 Jun 2010 14:26:23 +0000

Great post. I think there are some PR firms that get, but there are many that do not, and have struggled to keep up. I smiled when you read your title, because we recently published an article entitled "3 Reasons Traditional PR Agencies Are Becoming Hard to Justify". Should spur some interesting debate.

http://www.smartbugmedia.com/blog/bid/21978/3-Reasons-Traditional-PR-Agencies-are-Becoming-Hard-to-Justify

By: Palabra PR

Palabra PR — Tue, 04 May 2010 21:40:32 +0000

I just started my own public relations company, and I made a point to include social media management as half of what I do. Perhaps social media management is something to be left for the newer firms to handle..some well-established PR firms are too set in their ways to take on the responsibility of social media. All in all, I completely agree that public relations is the responsibility of the PR professional. (http://www.palabrapr.com)