Love + Soccer = Beautiful Viral Video

by Jason
February 17, 2010

Let’s look beyond the fact that I love soccer and the fact that I am filled with deep, deep anticipatory joy for this summer’s World Cup action. The juxtaposition in this Puma video of rough UK football hooligans singing some harmonizing a cappella is simply magnetic. It pulls you in from the first moment and holds you there until you beg them to show you their logo. Great stuff. I watched it a few times.

For those of you who hate soccer, move along, there is nothing for you here. You cannot be helped.

Most Commented Posts

Random, Video

If you enjoyed this post, please consider leaving a comment or subscribing to the feed and get future articles delivered to your feed reader.

  • All sports maintain some level of rabid fan loyalty. It's a universal idea that transcends borders and generations. And sports. In creating any appeal, you should always consider the emotional elements in play. When you think how soccer fanaticism is based in both multi-generationalism and national pride, wow - there's a lot of material for the creative team to sink their teeth into. It's not that hard. You want hard? Try writing something great for a wallboard company.
  • I come from a long line of wall board hooligans.
  • gregdelima
    World Cup 2010...it's gonna be awesome. Too bad Beckahm injured his achilles, they have a tough group! But great find Jason, dig the video!
  • Nice! Thanks for sharing! Gotta respect the worldwide love for "futball."
  • Just saw this- great stuff indeed. Seems the hooligan passion comes through even in an a capella piece.

    If you're still in Charlotte during the World Cup we'll have to get all the footy fans together. I'm anxious for it as well.
  • Now if those boy's in the video found out you were going to call it soccer, I'm sure they would have done a very nice uniform dance around the writers head. Besides that, a great video, cast and shot well.
  • The term soccer comes from the UK. So it is there own fault. = )


    jak

    Social Fresh Tampa Feb 8
    http://sofreshtampa.eventbrite.com

    704-402-6696
    http://JasonKeath.com
    http://SocialFresh.com
    @jakrose
blog comments powered by Disqus