One of the biggest differentiators of big social media successes is creativity. When you surprise your audience in a fun way, they respond. Laughing Cow Cheese posted a very simple contest on their Facebook Page today.

Change your avatar to your favorite flavor of their product and comment about it and you get entered to win a pack of coupons. Simple and clever. Think of how many people they are actually getting their product shots together.

A very fun way to interact with consumers on Facebook.

 

 
  • http://www.gracegordon.com Grace Gordon

    Great idea, however not strictly within Facebook’s Terms.