Jason Bourne vs. Jack Bauer
I asked Twitter the other day, “Who would win in a fight between Jason Bourne and Jack Bauer [link]” (because that is the kind of dorky stuff I like to do on Twitter).
The answer was obviously Chuck Norris (as pointed out by Michael Wouri).
The Chuck Norris facts are some of the funniest and longest running internet memes that I know of.
It got me thinking. Would you not love to be the 3rd answer in these conversations as a business?
Not the 3rd best, but the unique brand in your arena, the purple cow as Seth Godin would say. The brand that people bring up to break a mold, the trump a conversation, to make the conversation more interesting.
Beyond starting a 5 year long hilarious self-perpetuating internet meme, what are your options? Being sexy is not always the answer. Jason Bourne and Jack Bauer are well known badasses from their respective Hollywood domains. But Chuck, he has an empire of fans devoted to his remarkable nature. He is different. Remarkable.
Remarkable scales.
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