Comments on: It’s Easier to Bitch at a Logo

By: Silver Platform Shoes

Silver Platform Shoes — Sun, 27 Sep 2009 06:46:35 +0000

Thank you, great advice. Timely for us, as well. Have a couple of companies we haven't yet settled on the 'avatar' or logo. This puts some ideas out there for us and the example was really appreciated. Thank you.

By: Swan

Swan — Wed, 29 Jul 2009 12:42:21 +0000

Great point of view from @ready2spark: http://www.ready2spark.com/2009/06/first-impres...

She is strongly pro-photo over logo.

By: Suzi Craig

Suzi Craig — Thu, 09 Jul 2009 13:17:54 +0000

TOTALLY DISAGREE with Ben - Twitter is all about conversation, either with one or the many. You obviously don't use it enough or are not having interesting conversations.

AGREE with Jason - people want to connect with people.

I have been struggling with idea of having a Twitter account for our company, Fathom. It just doesn't feel right. What is working well, is that 4-5 of us are actively on Twitter and making our connections while building our own fan base, while still getting the word out about the cool stuff happening at Fathom in a very personal way. Altho, if we do decide to put the Fathom handle out there, I would do what this agency does, and have folks sign off each Tweet so that we can still keep the personal flavor: http://twitter.com/cmithun

I feel like, if you have a strong legion of die-hard fans (like a non-profit) AND you start conversations that are interesting, insightful and engaging (versus just adding to the noise), you can connect with your audience as an organization. But, there is still a wall there if you present the corporate face only (logo) vs. personal face. Plus, your content can only get so personal if you are under the mask of a brand vs. a person. Or can it?

By: Kevin Chastain

Kevin Chastain — Thu, 09 Jul 2009 12:43:36 +0000

None of thes things mean anything.For the kingdom of God is at hand.Look to the skies ;wait upon his return for we are the generation that shall sleep;
before he returns.I am poor ;but yet happy money truly means nothon to me.We are wasting are time on this earth .
For God is on his way back to this sinnful world.Do you thank he is going to be happy at the way this world has became?No for he will destroy the earth and all the sinner for God is a God of Wrath you will fear him.For he destroyed the world once he will do it again.
I pray that you are saved for the fear of the Lord is the begganing of Knowledge.For his word was here before the world began it will be here long after it ends.I pray for you all,i pray for peace in this world ,i pray for the lost.For they will be destroyed by my Father anger.Seek God in all you do.For the love of money is the root of all evil...
www.twitter.com/supperkbc
http://profile.to/kevinchastain
http://www.trollchastain.blogspot.com www.myspace.com/kbchastain12love

By: Ben Atlas

Ben Atlas — Thu, 09 Jul 2009 12:40:08 +0000

Personal brand is separate from a corporate brand and increasingly so. Frankly I find your idea of shaping a corporate brand with a person a bit passé. Sort of a through back to the corporate past and dare I say totalitarian cult of personality past. Fact of the matter is that people are less and less tied to a job or a company. This change is fast and furious and for the better.

PS You have your experience with twitter and I have mine, but those things change as you know.

By: jakrose

jakrose — Thu, 09 Jul 2009 12:30:26 +0000

I see that perspective Ben. Respectfully, I disagree.

Twitter is very much conversational for those that use it most. If you are reading feeds and searching for news, I would agree, not much discussion going on there. But for me, 50% of my content on Twitter are @ replies, responses to others, conversations. This very post began with 2 pretty large conversations on Twitter.

The photo avatar as a reflection of personal brands is obviously something I am more supportive of than others. Perhaps a blog post is due on my part about why I think brands should invest in the personal brands of their employees.

Thanks for your comments

By: Ben Atlas

Ben Atlas — Thu, 09 Jul 2009 12:21:56 +0000

First of all Twitter is not a conversational format. I don't care what anyone says. Blogs are conversational though. Second and obvious point you have to take it case by case. Oprah is brand and a person. Microsoft is brand that transcends even Bill Gates, hence Microsoft on Twitter. You want to tell a story than a person is better. You want to reply to a question, an icon avatar will do.

By: DianeCourt

DianeCourt — Thu, 09 Jul 2009 03:17:20 +0000

Agree (with accompanying laughter) though in part that's because the tweets under logos I encounter are less engaged in conversation than in one-way statements. They may be non-promotional interesting, useful links to other blogs, in-house blogs or retweets, but there's little if any exchange with the community. At the same time, I understand having gone profile just for that- essentially a company “news feed,” while individuals from the company participate in their own right. Of course any time I feel like I'm being “sold” something – I just feel like bitching and blocking -photo or logo.

By: Jason Keath

Jason Keath — Thu, 09 Jul 2009 01:45:31 +0000

that is a longer story. ping me on Twitter and I can give the back story there. but it was originally a bit of an SEO play, before my time there.

By: Rachel Levy

Rachel Levy — Thu, 09 Jul 2009 01:43:04 +0000

Agree... I like the signed tweets idea. I agree with everything you're saying, but do struggle with the idea of how a corporation can have an account and be personable. I haven't seen many who do it well. (excl heels.com of course!)