Comments on: Investing in Social Search

By: jakrose

jakrose — Mon, 30 Mar 2009 15:30:08 +0000

@Susan I think you are right, a lot of companies that are late to the game will be playing catchup. That void will be filled though with ad agencies and and internal marketing departments buying the social media talent that does know how it all works.

By: Susan/2ndIncomeBiz

Susan/2ndIncomeBiz — Sun, 29 Mar 2009 02:11:37 +0000

Socail search is fascinating to me. I feel like I'm watching marketing and communicaition trends change before my eyes. Each day I learn something new and it's hard to keep up. Many of us are trying. I can't imagine what is going to happen to business who have not even tried to learn the trends of social media

By: Konstanze

Konstanze — Fri, 27 Mar 2009 11:41:30 +0000

Agree with you on the Twitter search capability and usefulness. Additionally, it is a different kind of knowledge/information that is archived than that found by google (which I use hourly). I'm doing some research on micro-blogging if you are interested. http://konjektures.com Greetings, Konnie @Konstanze

By: MLDina

MLDina — Tue, 24 Mar 2009 22:19:39 +0000

I can't wait to see what the future of social media holds. I would love to see more brands interacting with their customers through social networks, they'd get a lot of valuable information.

By: Sharron Field

Sharron Field — Wed, 11 Mar 2009 04:04:12 +0000

Heck yes; it's actually getting quite mind-boggling as to the massive amount of information available on the social networks.

Currently the major player in social networking is the USA. As soon as the rest of the world catches up, the population grows, the number of computer-users increases, and therfore the third-world and all start social-networking; the amount of data will be colossal. Is current technology even able to cope with storing/archiving such vast amounts of data? Search engines would maybe need a small country full of servers to do so?

By: Barry Deutsch

Barry Deutsch — Thu, 05 Mar 2009 16:51:20 +0000

Outstanding suggestion. General search through google or yahoo is so cumbersome to bring together all the conversations, tips, hints, web pages into one bucket that can then be sorted, sliced and diced to my satisfaction.

Now you have to use very specialized tools to get at the social media content in most cases. I'm using Twitter Search, backtype for blog postings, delicious for bookmarking, digg to see what others consider useful, and so on – all around the word "job search".

I'm amazed at the tools and technology others are starting to play with in this space to digest and analyze the content/information.

By: Jim @smashadv

Jim @smashadv — Wed, 04 Mar 2009 21:48:21 +0000

Nice post Jason. A lot to chew isn't it? Wow.

By: BrandonUttley

BrandonUttley — Wed, 04 Mar 2009 21:11:12 +0000

Jason, nice article and thought process. I think a lot of companies and individuals (like syndicated columnist Leonard Pitts, who trashed Twitter today without actually using it), are missing out on the opportunities afforded by the increasing volume of user-generated information and the resulting, real-time searchable stream of data. Recent news articles warn that Twitter is now taking over Google in that respect. (MercuryNews.com). Your example of the Twitter job search in particular is a great and timely example of what is possible. We'll see a lot more specialized search sites pop up that filter content from multiple sites.

By: Andy

Andy — Wed, 04 Mar 2009 20:47:12 +0000

I am looking forward to the day this type of search, that is so common on Twitter, works across all the social networking platforms, including youtube and flickr so that it is not just fresh and relevant like you say, but also media rich.

Great thoughts J. Looking forward to meeting you in Austin.

By: jakrose

jakrose — Wed, 04 Mar 2009 17:16:39 +0000

brand tracking is of course a key piece of social search. i think that is what will drive most of the investment. companies need that data