If you want more ideas and better ideas, happy collisions are the secret.
But before I spell out the cause of happy collisions and how to have more of them, let’s talk about creativity a little. It will help, I promise.
How often do we sit and wonder “why didn’t I think of that?” How often do we struggle to find solutions to problems that don’t seem that hard.
Creativity flows around us like a raging river. Art, music, television, technology, journalism, philanthropy, on and on and on.
So where the hell do ideas come from?
The most common answers to this question are 1. creative people and 2. random inspiration. Ideas come from strange places sometimes, or at least it seems that way to us. Or they come from people that are “creatives.”
These assumptions are wrong. Many of our assumptions about where ideas come from are false. And these false assumptions unfortunately, make creativity less approachable for most people.
Creativity is simply a process.
The more often you repeat that process the better you will get at it.
It is not a gift handed down on high from silver-lined clouds to a magical set of people called “creatives.”
People become more creative when they are given (or demand) the freedom to be creative.
People become more creative when they put in the work .
People become more creative when they can develop the two ingredients involved in happy collisions.
Happy Collisions happen when expertise meets life experience, repeatedly.
If you can generate more of those two ingredients (expertise & life experience), you will generate more big ideas.
Ingredient 1: Expertise
The hard work part is something we tend to skip over.
JK Rowling built the world of Harry Potter for 5 years before she started to write even the first book. She put in the work to make something great, something new, something creative.
But she was also an expert. She had been writing since she was 5 or 6 years old. She use to write fantasy stories and read them to her younger sister as a child.
That expertise is an important element of creativity. Knowing one subject very well gives you a platform of confidence and problem solving experience from which new ideas can sprout.
But it is only half of the happy collision concept.
Ingredient 2: Life Experience
Friction creates the opportunity for more ideas. Friction is the concept of two objects coming into contact and affecting one another, augmenting one another. This can result in acceleration of one object, the deformation of one object, a push, a pull, some type of energy transfer.
Ideas work the same way. The more ideas we have access to, the more raw material our subconscious has to work with, the greater the opportunity for friction and for new ideas.
This raw material comes from living life, from learning new things, from new experiences. It sounds simple, but building up your life experiences is one of the most important aspects of encouraging creativity.
Macro Life Experience
We see this in unending studies. People who have lived abroad or who travel a lot, on average, are more creative. People who speak multiple languages are more creative. Even people who live in big cities, where there is more happening, more diversity, stimuli, are more creative.
This raw material is crucial to build up, both on a micro and macro level.
Micro Life Experience
Within our day to day lives we see this same concept. When we are actively focused on a problem, that creative spark can fail to surface. But when we step away from the office or the desk, go out into the world, and let our brain breath a little, life experience will often show us new solutions to the problems we are trying to solve.
This concept is really on display, if not exaggerated, in books and TV. Sherlock Holmes, Gregory House MD, Don Draper. They all work tirelessly to solve problems, from crimes to diseases to advertising, and they almost alway have their big aha moment when they are not actively working on the solution.
Whether it is an innocuous conversation with a stranger or something they read in a newspaper, the insight that closes the story out usually comes from a surprising source. That source is the life experience.
Getting away from the focusing on the problem, and upping the raw materials your brain has to bounce ideas off of, gives you a continuous unique source of friction. Upping the chances for inspiration.
You can’t very well move to a new country or learn a new language every time you have writer’s block. But you can get out of the office, read a book, watch an old movie, or take a walk in a different part of town.
If you’re struggling… If you have writer’s block… If your team is really hitting a roadblock on a brainstorm…
The solution is often to step back, to take a break, to take a walk… Step back and look for opportunities to brush up against life in new ways and more often.
The Happy Collision That Brought Us Velcro
George de Mestral was walking home from a hunting trip one day in his home country of Switzerland, when he noticed the burrs (seeds) that kept sticking to his pants.
Once he was home, he examined the burrs more closely under a microscope and discovered the hundreds of hooks that helped them attach so easily to cloth and fur.
Over the next ten years he worked to replicate and perfect the effect as a fastener that would become known as Velcro.
That hunting trip that George took was the life experience.
His expertise? George was a talented engineer who created his own toy airplane design at age twelve (and patented it). His dad, Albert de Mestral, was an agricultural engineer, specializing in technology used for farming.
Keep working on your expertise. Keep building your life experience. Creativity will follow.
- Hi, my name is Jason Keath
I live and work in New York City.
I am a social media speaker and analyst.
I run Social Fresh, a social media education company that hosts industry leading social media conferences, and maintains a top social media blog with loads of free insights and tips.
Say hello on Twitter @jasonkeath