Amid all the noise over whether there is such thing as a social media expert and what qualifies one as such, I think you're right about not enough knowledgeable people/agencies out there. Companies large and small are asking about social media — even opening their checkbooks — and the shortage of battle-tested pros leaves the waters open to sharks.

Good for Bojangles for at least approaching their social media efforts with personality. That and a URL go a long way.

Great post Jason, good lessons here. Love your closing thought “It is important for all companies to remember that social media has many nuances. Give it the care and attention needed to get the details right. People will notice.”