Comments on: Enabled Champions Mean Business

By: Planner Reads » Blog Archive » 44 Ways To Help Your Customers Fly

Planner Reads » Blog Archive » 44 Ways To Help Your Customers Fly — Wed, 16 Sep 2009 01:45:58 +0000

[...] them champions. Call them evangelists. With a little help from you, more of your best customers can rise to that [...]

By: ERichNWise

ERichNWise — Fri, 28 Aug 2009 06:34:53 +0000

JasonKeath , you are exactly on target
Market your business by enabled customers through social media
twitter is changing marketing strategies
bravo

By: CThompson

CThompson — Tue, 12 May 2009 00:49:58 +0000

Many of the best ideas are simple.

It is post like these that get us back on track. It does not have to be hard, but it has to be well thought out.

Audience: It is essential to know your audience(s). -- There is often more than one on many levels. Each will respond to a different message.

Message: Important to send the right message to the right audience, using the correct delivery tool.

Response: The call to action needs to be clearly defined or the audience and the messages are moot.

By: jakrose

jakrose — Sun, 19 Apr 2009 22:35:57 +0000

It can definitely be a slow process. Building up a passionate audience can take time. Like a garden, with the right planning and nurture, it can grow into its own blossoming, self-sustaining ecosystem.

By: jakrose

jakrose — Sun, 19 Apr 2009 22:34:03 +0000

I think the idea of the free agent journalist is going to become more important. The rise of the personal brand is very prevailent at the top of the media food chain. But I think we will see even more of it locally as well, not to mention in niche media segments.

This combined with letting journalists start using more mobile technology to capture and report their own micro media in real time should make for an interesting evolution of the modern journalist.

By: Martha A. Wade

Martha A. Wade — Sun, 19 Apr 2009 19:32:37 +0000

Great article Jason, I admire your honesty and insight into the world. I love this concept about an Enabled Champion! I used to wonder why only my friends and family wanted to buy artwork from my newly formed company. But now that they have been telling THEIR friends, I am getting new commission requests before I can even finish my website and business plan. The power of treating your customers well and of just BEING OF QUALITY can do more than traditional marketing and I LOVE IT! ;)

By: DTs Flash Drive Blog

DTs Flash Drive Blog — Sun, 19 Apr 2009 13:56:27 +0000

Great points. I think many people suffer from the habit of trying to control everything, not just business folks. It can be a hard lesson to learn to trust the world outside of you and see rewards returned. But lets face it, if you can't trust your customers who can you? Trust has to go both ways and if you can't put faith in the other side then you shouldn't be involved with business in the first place. Personally I dont get it whenever I see a company that doesn't offer or isn't part of an affiliate program.

By: Enabled Champions Mean Business | JasonKeath.com « 93octane

Enabled Champions Mean Business | JasonKeath.com « 93octane — Wed, 15 Apr 2009 20:46:57 +0000

[...] A concept that is by no means new, but in today’s online world of speed and access, it can be an especially powerful tool. Many business owners know these lessons already, but do not know how to magnify word of mouth concepts online. Enabled Champion n. A customer that willingly markets and spreads word of mouth on behalf of a brand – A brand that is actively providing them opportunities to do so. via jasonkeath.com [...]

By: jakrose

jakrose — Mon, 13 Apr 2009 19:56:57 +0000

Thanks Samantha for the kind words. Getting past the resistance of people to give up their own marketing is a tough challenge. I will take your suggestion and write a blog post on the subject. It is tough to make that leap for many and there is a balance to be reached. Skittles learned that recently.

By: Special Dee

Special Dee — Mon, 13 Apr 2009 14:58:48 +0000

My comment tweeted on Twitter – "Newspaper people: let your fans spread your bylined stories, create community." By this, I mean to say that as news sources change, and readers no longer log on to news sites, but rather to an aggregator of news, we might see readers choosing a news feed based on the byline. Readers who still log on to news sites, perhaps might find a community of like-minded people following their favorite journalist and be able to join in conversations with those people and that journalist.