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Should Brands Disclose Community Managers On Social Networking Accounts?
By default I recommend that all companies consider disclosing who the community managers are behind their Twitter and Facebook updates. Just as we provide bylines for blogposts. I will always form a better relationship with a person compared to a brand. A face compared to a logo.
There are plenty of reasons on both sides though. Here are a few highlighted responses from the same question on Twitter.
Dear NY Times, Where Is Your Facebook Connect?
I often click on an article from Facebook or Twitter that places me on NYtimes.com. Occasionally they want me to login before I read any more of their articles. I reach their limit a lot. I have no problem with this, but I don't create an account. It is an annoyance to me and I can go elsewhere for the same news usually.
Foursquare Launches “Follow” Function for Accounts with Over 1000 Friends
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Love these social icons from @Doubletree
I see these in all the emails form the Doubletree Tampa folks I am working with for the next http://socialfresh.com conference. In case you don't get it, Doubletrees have these amazing Chocolate Chip Cookies (capitalized for emphasis) that they give you for free at the front desk. It is a great touch. Very cool to see them incorporate it into the links to their social accounts. Follow Doubletree on twitter at http://twitter.com/doubletree and Doubletree Tampa at http://twitter.com/DoubletreeTampa
Export Twitter Friends and Followers To Excel
Untitled Startup, now renamed to Simply Measured [http://simplymeasured.com/#take-tour], has impressed me as their RowFeeder monitoring solution evolved so quickly over the past year.
They take a no nonsense approach to building data tools for social media. Their products are built around Excel because they know that is what people use to try and build their own reports and stats. If you have not checked out any of their products, stop by and check out their trial.
Exportly, from the video above, is their new data export tool [http://export.ly]
Rowfeeder is their monitoring platform [http://rowfeeder.com]
Simply Measured is their new uber platform that pulls it all together [http://simplymeasured.com]


