The Democratization of Advertising

Presentation Transcript

1. The Democratization of Advertising JasonKeath.com
2. Santa Claus is Real
3. YES Kids Love Santa.
4. Mostly
5. YES Adults Love Santa.
6. EVEN Dogs Love Santa.
7. Just One Problem
8. NOW Everybody is Santa.
9. HOW Does the Original Santa Keep Up?
10. Psst. Santa = Advertising Just go with it.
11. Santa needs A New Sleigh
12. Maybe even a New Suit
13. OK Enough Bad Metaphors
14. WHAT Does All This Social Media Crap Mean for Advertising?
15. Long Story Short… Advertising MUST CHANGE
16. The Audience is Bored
17. They are Sheep No More
18. It is Now About Community
19. They Want Innovation
20. They Want to be Involved
21. WHERE Should Advertising Evolve?
22. Consumers Are The Advertisers. The Media Channels. The Content Producers. Empowered.
23. STOP Being An Advertising Company
24. START Becoming A Media Company
25. START Becoming A Technology Company
26. Train companies. Don’t just train companies, reinvent them. Remove silos. Hire social experts. Build communities. Stop being the middle man. Start connecting brands to new opportunities. Experiment. Create media. Own media outlets. Teach media. Build
27. Some Simple Examples
28. Compare Old and New Twitter vs. NY Times Enough Eye Balls For You?
29. Question the Status Quo
30. Old Ideas with New Tools Endorsements, influencers, and free samples…
31. Media with Conversation
32. Mindcomet Sent Blogs to Space
33. Pepsi Innovates at Events
34. Fallon Built Social Software
35. BestBuy Opens Silos With Twitter Service
36. Dachis Opens their Communication
37. HOW Are You Changing the Future of Advertising?
38. Thank You JasonKeath.com, SocialFresh.com, @jakrose