A big piece of modern public relations is maintaining relationships with members of the media. Journalists, broadcasters, producers, editors, etc.
These relationships are the inside track that allows a PR firm to get a story to the front of the line for consideration. As opposed to waiting or hoping that word of mouth will [...]
I got an email this evening that was really disappointing. The email in question is below, a book pitch, for Social Fresh, disguised as an email share from Amazon. Well, disguise is the wrong word. It was an actual Amazon.com email share. I had not heard of the book. I had not heard of [...]
PR agencies will inevitably own the social media space for big brands. They simply have the right skill set and the right billing model. They have the ability to buy the social media talent needed. And they have something that other social media agencies do not – bigger, more time tested resources [...]
