Google put up a blog post today about how they monetized the viral video hit Jill Peterson and Kevin Heinz’s wedding party dance(below). This video was posted on July 16th and has generated over 12 million hits in 2 weeks.
TV Numbers
For some perspective, the highest rated American prime time TV [...]
The power of word of mouth travels fast when the story is compelling. This is a very pure concept. Whether it is a mom complaining about a brand she once had trust in or a citizen protesting his country’s election results, the tools of the social web have leveled the playing field. And it is [...]
Struggling newspaper budgets continue to reach for as many new ideas as possible. Today an old idea was echoed, once again, by NewsCorp’s Rupert Murdoch…
Rupert Murdoch announced that he plans to fix the current newspaper business model by charging for access to News Corporation’s newspaper web sites (via RWW)
This [...]
In the Beginning
For the uninformed, Gary Vaynerchuk’s story starts (for our purposes) as the co-owner of a wine store in New Jersey called Wine Library. Inspired by Andy Samberg’s Saturday Night Live video Lazy Sunday exploding on YouTube, he started video blogging about wine at Wine Library TV. He sent one of [...]
