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Twitter Usage in America, Dive into the Data

By On April 29, 2010 · 16 Comments

Edison Research is launching their “Twitter Usage in America 2010″ report today with a live webinar. The report is part of their full Internet & Multimedia Study and includes some quality data. Here are some of the highlights:

“The percentage of Americans who are familiar with Twitter has surged from 5% in [...]

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Cottonelle Almost Gets Social

By On January 22, 2010 · 4 Comments

I really enjoyed the Cottonelle “How do you roll?” commercial when I first saw it last week, asking people how they prefer to present their paper, over or under (apparently the answer is over).

But, for a campaign that can get people to the internet pretty easily, their integrated social media, if you [...]

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Superbowl Commercials and Youtube with Bridgestone

By On December 21, 2009 · 1 Comment

Bridgestone has had several top ranking Superbowl commercials over the last few years and has seen great return from them. From this, they have begun to see the value in sharing that media through social sites like Youtube and are beginning to actively invest in these tools and social media [...]

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The Democratization of Advertising

By On November 20, 2009 · 4 Comments

The Democratization of Advertising

Presentation Transcript

The Democratization of Advertising JasonKeath.com Santa Claus is Real YES Kids Love Santa.

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Youtube Edges Closer to TV Numbers and TV Money with Wedding Dance

By On July 30, 2009 · 6 Comments

Google put up a blog post today about how they monetized the viral video hit Jill Peterson and Kevin Heinz’s wedding party dance(below). This video was posted on July 16th and has generated over 12 million hits in 2 weeks.

TV Numbers

For some perspective, the highest rated American prime time TV [...]

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