@hugh

Blogging is tricky. It is part information, part personality. Part entertainment, part education. There are so many directions to take a blog, many of which are not that entertaining or informative. One key stumbling block is we all like talking about ourselves, a lot, and as Chris Brogan points out, we might be addicted to giving our own opinions.

What do I like to see in a corporate blog?

  • self deprecation
  • humor
  • photos (please add some life to your posts)
  • video
  • interaction
  • update more often (I assume you guys come to work every day?)
  • talk about me not you (AKA solve my problems)

Who is Doing it Right?

10 Great Corporate Blogs

Zappos – The wild and woolly culture blog at Zappo’s is a great look inside of a fun company.

zappos

Southwest – Very true to the Southwest culture, this blog lives on service, family, and helping Southwest customers.

Southwest

Marriott – No sexy design awards here, but the content is genuine and the community around the blog is strong.

Marriott

GM – Strong in almost every category I can think of. Big splash, big content, rich media.

GM

Quicken Loans – Quicken’s Whats the Diff blog is a nice mix of company culture and a dissection of “exposing the gap between average and excellent”. Stepping back to such a broad view is a unique a engaging strategy.

Quicken

Vans – Heaping spoonfuls of culture here with plenty of video, photos, and stories about the consumers and celebrities that dig their shoes.

Vans

WordPress – Most of the WordPress blog success can be attributed to an understanding of the audience. They know their bloggers, they know what they love, they give it to them.

WordPress

Sharpie – Sharpie truly embraces the creation their product allows. They do a great job of using rich media and telling engaging stories.

Sharpie

Kodak – To be fair, Kodak really does not even have to think about including photos. It is kind of required. But still, A Thousand Words really goes above and beyond to feature real Kodak consumers and fans.

kodak

PlayStation – Feeding the vast, rabid community that is video game enthusiasts is tough. For most, this blog might be a little overwhelming, but for PlayStation addicts, it is heaven.

PlayStation

Update: A couple people have pointed out this list is mostly B2C. Two responses to that, A) I agree and am on the lookout for a B2B list and B) It does not matter. A good blog is a good blog. People are people. The same rules apply. Mostly. [11-28-09]
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