About
Short Bio
Jason Keath is unexpected. His focus is on researching how marketers succeed and the best ways to teach others that those insights. As the Founder and CEO of Social Fresh, the social media education company, he curates some of the smartest voices in online marketing, online and offline.
Jason also works as a social media speaker and analyst, having presented to thousands of marketers at events like Blogworld and Internet Hungary among others. He is routinely quoted in the media by USA Today, NBC, NY Times, LA Times, AdAge, the Washington Post and more. He also founded the social media directory, InvestInSocial.com, currently listing over 750 social media companies.
Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. He thrives on ideas and inspiring others to build something new, to take chances as entrepreneurs and marketers. You can find him blogging from your local coffee shop or roaming the streets of New York City as a full time tourist.
Press Mentions
- Kansas City Star - Lowe’s deletes “hateful” comments on Facebook page
- AdAge - Tumblr Finds Sweet Spot In Fashion, Media Brands
- Entrepreneur – Lessons from the Casey Anthony #NotGuilty Tweet
- USA Today - TGI Friday’s Beer App on Facebook Raises Toast to Dads
- AM New York - Social skills a must for 2012 presidential candidates
- AM New York – Arianna Huffington: The making of a mogul
- AM New York - Got rights? Not many when getting fired because of Facebook
- Mashable.com – Social Media Marketing 101: In-House Team, Agency or Consultant?
- Washington Post – Some businesses are victims of social-couponing (Groupon, Living Social) success
- NY Times – Facebook Is Going for Some Twitter Sensibility
- Yahoo News – 2009, Year of Twitter and Facebook
- News and Observer – Tweets are sweet for business
- Charlotte Business Journal – Charlotte-area lenders are buying into social media to win customers
- The Straits Times – A Facebook, Twitter Year
- Adrants – Social Media Set Sail on Carnival Destiny
- The Telegraph – Facebook Privacy Settings Stir Debate
- Charlotte Observer - Customer gripes get fast action
- Charlotte Observer - Business folks flock to learn about social media
- Charlotte Observer - Let’s socially network, Charlotte
- Charlotte Observer - Do you Twitter?
- Charlotte Observer - How social media are like sex
Bio photos
Longer “About Jason”
I thrive on ideas. Problem solving is my passion. For this, my lack of focus is often an asset. Yet when I need to know something, I devour it by reading, researching, and analyzing everything I can get my hands on.
Social Media and online technology has been the focus of this energy for some time, long before the term social media existed. I remember rocking out on an Apple II in first grade knowing that this was going to be huge, that computers were the future for many great things.
When I was in high school, I taught a class after school for teachers, showing them how to build their own websites. In college I floated from computer science to communications to graphic design as my major. None of them were quite right, but I knew all of them were a piece of the puzzle. I loved being an art major simply because of the outlet it provided for creativity.
Media is information with value. The quality of that value, in many forms, is debatable, but any time someone decides to consume information, it is media. The consumer controls the value equation.
The difference between the media of old and the media of now is the tools that the internet provides for anyone to create content and market that content to the world. Anyone today can be their own media outlet. This increases the chance for value because it increases the competition, giving a greater chance for those who are the best to rise to the top.
My passion is helping others find how to use the technology available online to create better content, reach more people, and most importantly offer more value. I truly believe social media is creating a better world, better people. And what holds more value than that?
If you need new ideas, email me or say hello on Twitter.
