Comments on: 4 Reasons Foursquare Will Succeed

By: New location app a boon for Charlotte business? Check in, even become mayor with FourSquare « News from The Mecklenburg Times

Fri, 11 Dec 2009 05:09:36 +0000

[...] to draw in customers, according to Keath. He discussed the application in a recent post on JasonKeath.com, detailing four reasons why he believes FourSquare will succeed. “Any business can go in and [...]

By: jakrose

jakrose — Tue, 08 Dec 2009 15:50:05 +0000

All I can say is be patient. They definitely have it down to a science now,
as they churned out 50 new cities in about a month in November. I have also
heard that there next new location release might actually be a full release,
to everywhere. Until then, you can always login to a city nearby, tag your
city locations, and just make sure you give the correct addresses. I have
seen that work in some places.

By: Allen Mireles

Allen Mireles — Tue, 08 Dec 2009 15:29:59 +0000

Jason,

I'm curious though. What do you do when your city is not included in the Foursquare listings? Do you know of plans to increase the cities or are those of us in Toledo, Ohio just out of luck and forced to observe from the sideline? ;)

By: jakrose

jakrose — Tue, 08 Dec 2009 10:58:04 +0000

Well I wouldn't go that far John. Ha. It is definitely a unique marketplace
for retail to play. Should be fin to watch once the fire-hose get's turned
on. Keep in mind Foursquare only has 3 employees. They will be staffing up
and improving the product. They have made few big improvements to the site
features in their first year, but I suspect they have some cool improvements
coming.

By: John Dillard

John Dillard — Tue, 08 Dec 2009 10:40:58 +0000

nice post, J. the retail applications are really pretty exciting. it makes me want to start a retail storefront :)

By: jakrose

jakrose — Tue, 08 Dec 2009 01:02:30 +0000

Yeah, the game is not for everyone, it is true. But it is a hook for many.
What that number is would be interesting to see.

As far as security/privacy, it is all opt in. You either post location or
you don't. I think more and more people are understanding that. All social
networks have some type of featured status update as the center of the
networking. Whether it is personal information, business news, discussion,
or location. People are learning how to filter their own privacy for their
needs.

By: Kyle Chowning

Kyle Chowning — Mon, 07 Dec 2009 23:52:26 +0000

I'm on Foursquare (chownage), but I'm not sure if I agree. While it's a great app, I think, for most, people are ultimately going to be concerned about location security/privacy, more than they are about badges and points. However, for those of us who like to collect points, it's compelling.

By: Ricardo Bueno

Ricardo Bueno — Mon, 07 Dec 2009 23:39:45 +0000

You know, I was a big fan of Brightkite and I liked that they had a good/accurate database. At some point I decided to go ahead and give Foursquare a try… I found it a bit difficult to update via my Blackberry using the mobile web but meh, I stuck with it. Now, it's all I use! It connects me better than Brightkite ever did and regarding business on there, pretty awesome to see those who “get it” interacting with everyday users.

By: jakrose

jakrose — Mon, 07 Dec 2009 20:25:25 +0000

Great point Scott. Mobile marketing might as well be Greek for many
businesses. Foursquare is also developing a better set of backend tools for
businesses to manage these efforts.

By: Scott Hepburn

Scott Hepburn — Mon, 07 Dec 2009 20:21:32 +0000

Ironically, the mobile interface for Foursquare seems simpler to me than their standard site.

As an extension of your "made for mobile" point, Foursquare takes some of the difficulty out of mobile marketing. The technology behind mobile marketing is overwhelming to a majority of business owners, and mobile marketing experts do little to fix that problem. Foursquare could provide a relatively simple answer to the technology side of mobile marketing.

Of course, that doesn't fix bad campaigns, but that's another story.