Archive for October, 2009

Simply Remember to Take It Offline

We all know real world relationships are the goal of our networking. We talk to people a world away online. We form relationships with people all over the country on Twitter. But the real tangible benefit of these relationships, personal and business, happens offline.

It is important to not get stuck inside of social networks and the virtual interactions they make so easy. Take the conversation to email, call someone, meet them for coffee. When you go to conferences or visit other cities, look for people from your online networks there.

Experiences within social media are most engaging when they echo the real world. Audio, photos, video, etc. The ability to use Twitter and other social media to make easy introductions with all kinds of great people is truly valuable. But if it stops with an online introduction, you are missing out on the most rewarding parts of these relationships.

Social Media: The Bad and The Ugly

In response to Patrick O’Keefe’s ManagingCommunities.com post on his BlogWorld Expo Panel “Social Media: The Bad and the Ugly”. My ugly social media is simply the knee jerk attack responses that I seem to see more and more of each day.

I try not to be negative at all online outside of customer service complaints. But especially when a more constructive response or the offering of a solution would be a better response.

I hope more people will decide to stay positive when reacting to individuals and companies that are making a strong effort to enter the social media space.

Patrick’s Blogworld Expo panel will include Patrick, Wayne Sutton, Amber Naslund, and Robert Scoble.

4 Free Tickets to Social Media Business Forum

Social Media History Trivia

4 Free Tickets to Social Media Business Forum (October 23rd – Durham, NC)

Traveling Twitter Design Firm

DriftingCreatives.com Interview

Martin & Gavin just graduated from Texas A&M University and are designing their way across the country. On the road for 4 months now, they are fully transitioned from recent graduates to full on traveling design firm.

It is a pretty great testament to the power of social media. Two strangers can travel across the country, city to city, and make a living building a new business. All through the connections they kick off through Twitter. I wish these guys luck as they finish up their trip and look forward to how they use their lessons from the road.

DriftingCreatives.com – Follow them on Twitter: @driftcreate, @martinhooper, and @gavinbraman

AIGA Design Conference October 8–11, 2009 Memphis

Speaking with Bank of America and LendingTree

I was lucky to join local Social Media professionals from Bank of America (Brian A. Wright) and LendingTree.com (Nicole Hall) last week for the local Interactive Marketing Association. It was great to hear the unique perspectives from these two financial players and the challenges they face.

Overall, I was impressed by how savvy many of the attendees were. It was a great mix of interactive pros from E-retail to NASCAR to Fortune 500.

David Wells not only caught the whole thing on video, but took out some of our key points (with Timestamps, wow). Oh, and he has an audio download. Check out the video below and go read David’s blog post for the extended content. The lighting was pretty poor, so excuse the shadowy table from which we speak.

“The panel explores how to determine if social networking is right for your business, which social media is right for your business, what to outsource and what to keep in-house, and how to know when your social media strategy is working.

Put on by the Charlotte Interactive Marketing Association